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VIVA HEALTH
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Overview
VIVA HEALTH is a Birmingham-based health plan committed to delivering high-quality, affordable healthcare to communities across Alabama. As part of the UAB Health System, VIVA HEALTH offers both Medicare Advantage and employer-sponsored health plans, serving over 100,000 members statewide. With a network of more than 80 hospitals and 10,000 providers, the organization focuses on personalized service, local partnerships, and strategic care coordination to improve member outcomes. Since 1995, VIVA HEALTH has been dedicated to making healthcare simpler, more accessible, and more connected — one member at a time.
Results
At VIVA HEALTH, I had the chance to transform ideas into meaningful connections through design, strategy, and creativity.
I collaborated closely with the design team to ensure every project not only stayed true to our brand’s voice but also created a lasting impact. From crafting targeted social media plans to designing a comprehensive presentation for the Medicare Member Portal, my role was centered on aligning both the message and visuals to engage and inform our audience. I directed and edited DIY videos, focusing on blending clear communication with compelling design, while working behind the scenes to refine every detail.
Through collaborating on innovative templates, writing engaging content for our internal newsletter, and pitching the brand to media outlets, I learned that marketing is all about building relationships, one thoughtful detail at a time. Whether analyzing survey data, managing Google Reviews, or engaging with current and prospective members, my focus remained on creating authentic connections and driving meaningful engagement.
