Thompson Tractor

Overview

Thompson Tractor is the full-line Caterpillar dealer for Alabama and Northwest Florida, proudly serving customers since 1957. As a trusted leader in heavy equipment, Thompson Tractor provides sales, rentals, parts, and service for Cat machines and a variety of complementary product lines.

At its core, Thompson Tractor believes in taking care of the people who take care of Thompson, ensuring that employees, customers, and communities all benefit from the company’s continued growth and service excellence.

Current Impact

I joined Thompson Tractor as a Marketing Intern, supporting marketing initiatives across multiple business divisions and gaining hands-on experience in content creation, event coordination, and campaign execution. Through collaboration with cross-functional teams and contributions to a variety of marketing projects, I developed a strong understanding of the business and its customers, which led to my transition into a full-time Marketing Coordinator role.

Today, I lead marketing efforts for Thompson Tractor's Earthmoving, Lift Truck, and Flooring Solutions divisions, partnering with stakeholders to develop and execute strategies that support divisional goals. My responsibilities include creating digital and print marketing content, coordinating and executing events across Alabama, Georgia, Tennessee, and Northwest Florida, managing promotional materials, and supporting integrated marketing campaigns that strengthen customer engagement and brand visibility.

One of my favorite aspects of the role is bringing the Thompson Tractor brand to life through events and customer-focused initiatives. Whether coordinating logistics for a divisional event, developing content for a campaign, or collaborating with sales and operational teams, each day provides an opportunity to learn, build relationships, and contribute to the success of Alabama and Northwest Florida's Caterpillar dealer.